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With UK tourism reaching its highest since the Brexit vote, hotel group Jurys Inn has seen a record number of five million guests stay at its hotels in 2016.
The group exceeded the UK average uptick (3%) for international visitors, with a 10% rise in guests compared with the previous year.
The tourism increase following the June referendum was an advantage to Jurys Inn, as the group reported a 17% rise in international visitors in the month of July.
Jurys Inn also benefited from the growing trend of ‘staycations’, documenting a 6% upsurge in British visitors staying at its hotels over the last year.
Jason Carruthers, managing director of Jurys Inn, said: “Overall 2016 was a very good year for UK tourism and we were delighted to have welcomed over five million guests to a Jurys Inn hotel. It was encouraging to see high levels of growth in both domestic and international visitors throughout the whole year, not just the post-Brexit era.”
This increase in guests follows a €50m investment into the hotel group by its owners, Amaris Hospitality. Over the past 24 months, the money has been spent rebranding, renovating and extending the Jurys Inn portfolio.
