Preferred Hotel Group rebrands to Preferred Travel Group
The news comes in addition to the announcement that Preferred Travel Group has recently become a signatory of the Glasgow Declaration on Climate Action in Tourism
Preferred Hotel Group, the parent company of the independent hotel brand, Preferred Hotels and Resorts; sustainable hotel brand Beyond Green, and travel and tourism consultancy brand, PTG Consulting has rebranded to Preferred Travel Group.
Officially announced at ILTM Cannes, the company said the “nuanced yet important change” to Preferred’s corporate identity is designed to “more accurately describe the company’s growing suite of services and expertise”, which to date includes six hospitality, travel and sustainability brands, marking the company’s evolution beyond hotels and a growing influence within the wider travel industry.
The news comes in addition to the announcement that Preferred Travel Group has recently become a signatory of the Glasgow Declaration on Climate Action in Tourism.
The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the course of this decade and achieve Net Zero as soon as possible before 2050.
CEO Lindsey Ueberroth said: “Our company’s repositioning comes at a time when enthusiasm for the possibilities of travel is at an all-time high. As we look ahead to 2023 and beyond, the simple inclusion of ‘travel’ in our name clarifies what we do and the solutions we provide to both travellers and travel professionals.
“It is a great honour to be the partner of choice for more than 1,100 one-of-a-kind hotels and an expanding portfolio of global destinations. Our new name represents just how far the Preferred brand has come since it was established by a small group of like-minded hoteliers 55 years ago.”
