Premier Inn hotel opens in London Camden

Premier Inn has opened its first hub by Premier Inn hotel in Camden, located at the junction of Camden High Street and Delancey Street, directly opposite Blues Kitchen pub.

The new 80-bedroom Premier Inn London Camden hotel, which is operated by Whitbread, offers guests a contemporary style of accommodation with technology enabled ‘compact’ bedrooms and a through-the-day ‘Lounge’ F&B offering.

Three new social rented homes to the rear of the property and a ground floor retail unit were also created by the new development.

The site opens its doors with a new 30-strong team under the leadership of hotel manager Thomas Stoneham, the hotel is expected to accommodate close to 40,000 guests per year based on the occupancy of other hub by Premier Inn hotels in central London – leading to an anticipated annual boost to Camden’s economy of £3.8m per year.

Whitbread worked closely with employment officers at Camden Council to promote the new vacancies to Camden residents, with 75% of the new team joining Whitbread for the first time and four team members enrolling on the company’s well-regarded apprenticeship programme.

The group also plans to open new hub by Premier Inn hotels later this year in Marylebone and at Paddington Station in spring 2024 – with further locations planned at Farringdon, Moorgate, Putney and on the Strand.

Louise Woodruff, property acquisitions manager for Whitbread, said: “Working with our development partner Demar Holdings we have created a bright and bold new addition to Camden High Street which we’re all very proud of.

“The hotel is sure to be a hit with our guests given its super location, and I am especially pleased that we have been able to deliver three new homes for social rent and create 30 new job opportunities for the borough through the development. For me, it is a model for what hotel developments can deliver for Camden and I’m hoping we will be able to repeat the success elsewhere in the borough in due course.”