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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Mason & Fifth launches new London boutique guesthouse

Mason & Fifth launches new London boutique guesthouse

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Mason and Fifth has announced the opening of London’s newest boutique guesthouse, Mason and Fifth Primrose Hill.

The group said the property is designed for “inquisitive guests looking to immerse themselves in London life”. Located close to Camden Town, it features 61 unique studio apartments, a green garden space and yoga pavilion, and large communal spaces.

Mason and Fifth Primrose Hill will offer five different studio categories designed to a variety of needs. Classic Studios offer a cosy space whilst Mezzanine Studios offer two-storey living ideal for longer trips.

It also offers a selection of ‘best in house’ studios, a selection of extra special stay choices with their own unique character and spacious living area.

Mason and Fifth Primrose Hill finds home in four 1860s regency townhouses with all the rooms equipped with all the home-from-home comforts needed whilst pitching up in the capital for business or leisure. Studios offer a kitchen, appliances, crockery, glassware, cooking utensils, and a table to dine and work.

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