Bob W launches sixth London aparthotel
The launch follows a recent €40m (£34m) funding round, as the company looks to further expand its presence
Hospitality operator, Bob W, has announced its sixth London aparthotel opening near St Paul’s Cathedral, which will be welcoming guests from early spring.
Bob W St Paul’s, which is situated within both a 20th-Century building on Watling Street and a Neo-Georgian building on Groveland Court, is the latest addition to a portfolio that includes aparthotels in Tower Hill, the Tower of London, Commercial Street, Knightsbridge and Hyde Park.
The launch follows a recent €40m (£34m) funding round, as the company looks to further expand its presence.
The aparthotel features an assortment of studio, one-bedroom, and two-bedroom apartments, all equipped with custom technology and amenities.
Bob W aims to offer guests a “hotel-quality” experience that is enhanced by its digital front desk and app, which enables easy self-service check-in and check-out, supported by 24/7 remote customer service.
Niko Karstikko, co-founder and CEO of Bob W, said: “The launch of this property not only solidifies our position as leaders in the tech-driven, immersive hospitality sector but also underscores our commitment to strategic urban expansion.
“Our emphasis on incorporating custom technology, local design, and eco-friendly practices into each property reflects our mission to revolutionise hospitality for today’s travellers.”
He added: “Our growth, backed by our investors and the trust of our guests, fuels our ambition to become Europe’s most beloved hospitality brand. By offering a smarter, sustainable alternative to traditional accommodation, we’re not just expanding our portfolio, we’re also contributing to the evolution of the hospitality industry.”
