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Double Olympic champion Lord Sebastian Coe has officially opened the new Elite Athlete Centre and Hotel at Loughborough University.
The development – which is managed by Imago Venues, the University’s conference, hotel and events brand – is the first of its kind in the UK, offering an holistic support environment for individuals and teams at both elite professional and dedicated amateur levels. It has been developed in partnership with UK Sport, Sport England and the English Institute of Sport.
The Elite Athlete Centre and Hotel has 44 twin en-suite bedrooms, including 20 cutting-edge altitude rooms. The rooms allow athletes to adjust the climatic conditions, enabling them to sleep in environments that simulate altitudes of up to 5,000m while being able to maintain their regular low-altitude training programmes.
Every bedroom is accessible and eight of the rooms, including four altitude rooms, are fully DDA (Disability Discrimination Act) compliant.
The Elite Athlete Centre and Hotel also has a specialist nutrition room to meet athletes’ complex dietary requirements. The menus, which have been developed in conjunction with James Moran, performance nutritionist at the English Institute of Sport.
Kay England, chief executive of Imago Venues, said: “The Elite Athlete Centre and Hotel is a fantastic addition to the portfolio of Loughborough University venues that Imago manages. We are very proud to have worked in partnership with Sport England, UK Sport and the English Institute of Sport to create this unique centre of sporting excellence here on our campus.”













