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The Belfry Hotel and Resort has announced the appointment of Katie Niland as its new commercial director, following her proven ability to inspire excellence and drive growth.
This promotion will see Niland lead the Sutton Coldfield-based resort through the next phase of its £80m expansion project.
She will also be responsible for uniting the sales, revenue, resort desk and marketing teams under one “cohesive, purposeful and inspiring” strategy.
With a background in hospitality spanning more than three decades, of which 10 years were spent as sales director at The Belfry, Niland’s leadership expertise make her “ideally placed” to take on this new role.
Niland said: “It’s such an exciting time for The Belfry, so becoming commercial director is an incredible opportunity. I have a fantastic team around me and, together, I know there will be no limit to what we can achieve.
“As we cement The Belfry’s reputation as a world-class leisure and events destination, I’m energised for the task ahead and excited by its potential.”
Chris Eigelaar, resort director at The Belfry, added: “Katie has been an incredible asset to our team, and fundamental to The Belfry’s success. Under her leadership, our commercial team will be more dynamic than ever before and drive the resort to even greater heights.”
Opening in September 2025, The Belfry’s biggest events space yet – The Masters Suite – is currently under construction, as is a state-of-the-art new Leisure Club and the expansion of its 2AA Rosette holding restaurant – The Ryder Grill – by over 150 covers.
