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Barons Eden has sold a stake in Hoar Cross Hall in Staffordshire to Alchemy Partners to help fund the next phase of growth for the company.
The group, which also owns Eden Hall Day Spa in Nottinghamshire, has agreed to sell the stake for an undisclosed sum to drive its development of multiple properties within the UK.
The acquisition is Alchemy’s 10th investment through its special opportunities funds into the European hospitality sector in the last 14 years, further underlying their conviction in the sector.
Barons Eden Limited was co-advised on the sale by Savills and Alantra.
Thomas Boszko, partner at Alchemy, said: “In Barons Eden, we are partnering with an exceptional management team. The business has a highly differentiated model that is primed for expansion in a highly fragmented sector. We strongly believe that with further capital, Barons Eden will be able to grow its footprint and become the pre-eminent destination spa company in the UK.”
Bobby Fletcher, managing director and head of real estate investment banking at Alantra, added: “It has been a pleasure to work alongside the leadership team at Barons Eden. The sophistication of their business, alongside the opportunity for consolidation and professionalisation across the UK hotel and spa market provides a compelling thesis for investors.
“With the experience of Alchemy’s team backing them, we firmly believe Barons Eden will go from strength to strength and continue to produce outstanding performance across their portfolio.”
Harriet Fuller, associate director hotel capital markets at Savills, said: “We are delighted to have brokered the recapitalisation of Barons Eden. Rarely are we fortunate enough to work with such an engaged, passionate and professional leadership team, let alone one that consistently outperforms their own budgets (and high expectations!).
“Their new partners at Alchemy are superbly positioned to help the company in its next phase of growth and we wish them every success for the future.”
