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Fairfield by Marriott is set to launch its first UK hotel following Reserved Matters approval for a 142-bedroom site next to the British Motor Museum in Gaydon, Warwickshire.
The 142-bedroom midscale hotel will be built adjacent to the museum and Jaguar Land Rover’s (JLR) global headquarters, just off junction 12 of the M40.
Construction is due to begin in autumn, with the hotel expected to open in early 2027.
The project marks the introduction of the Fairfield by Marriott brand to the UK market, and the development is independently owned and operated. The hotel will be managed by Cycas Hospitality.
The site is intended to offer high-quality accommodation with access to both the British Motor Museum – home to the world’s largest collection of historic British cars – and JLR’s global base. It will be located outside the museum’s boundary.
The local area currently lacks internationally branded hotel accommodation. The arrival of a Marriott-branded property, operated by European firm Cycas, is expected to attract a wider visitor base and boost the regional tourism economy.
Adrian Managhan, acting managing director at the British Motor Museum, said: “A new hotel in such close proximity to the museum presents exciting opportunities for growth.
“As an independent museum run by a charitable trust, we depend on income from visitors, donations, and commercial ventures such as conferences and events. An increase in footfall driven by this development will directly support our mission to Collect, Conserve, Share and Inspire.”
