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Visits to attractions in England increased by 5% in 2013, according to VisitEngland.
The VisitEngland Annual Attractions Survey shows that despite challenging economic conditions, those attraction businesses which are investing in marketing and digital platforms have seen an increase in their visitor numbers and revenue.
Regionally, tourism is booming in London as it tops the list with visits to attractions up by 8% in 2013, followed by the North East (up 6%) and the East Midlands (up 5%).
The survey found that rises were largely driven by an increase in visits to those charging for admission, where there was a growth of 7%, but visits to free attractions also rose by 3%.
James Berresford, VisitEngland’s chief executive, said: “With a 5% increase in both visitor numbers and gross revenue for 2013, our attractions continue to contribute greatly to the visitor economy and show enormous potential for future growth.
“It’s clear that investment into the sector is key and the benefits are evident in the results for attractions continuously investing in both marketing and digital platforms.”
The Tower of London remains the most visited attraction in the paid category with 2.9 million visits – an increase of 19% on last year, followed by St Paul’s Cathedral with 2.1 million visits and Westminster Abbey with 1.8 million visits.
Credit: VisitEngland/HRP
