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James Berresford

James Berresford is a respected leader in UK tourism, best known for his time as Chief Executive of VisitEngland, where he launched campaigns that drove domestic travel and supported sector growth. Our coverage explores his ongoing work promoting sustainable tourism, including his roles at the Peak District National Park Authority and the Buxton Crescent Heritage Trust. For hoteliers and hospitality professionals, Berresford’s career offers insights into destination marketing, heritage-led regeneration, and effective tourism development strategies within the UK.

  • Dec- 2015 -
    18 December
    Tourism13.5 million Brits plan a UK trip this Christmas and New Year

    13.5 million Brits plan a UK trip this Christmas and New Year

    Some 13.5 million Britons – 27% of the adult population) – are planning an overnight holiday trip in the UK this Christmas and New Year, according to new figures released today. That is according to the latest Christmas Trip Tracker Survey of 1,219 adults from VisitEngland, which found that 12…

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  • Nov- 2015 -
    4 November
    EconomyRugby World Cup boosted UK economy by £1bn

    Rugby World Cup boosted UK economy by £1bn

    VisitEngland has hailed the Rugby World Cup as the ‘most successful’ to date with the tournament injecting £1bn directly into the UK economy. The tourism board said that this figure increased to £2.5bn when indirect spending was taken into account, such as travelling to different UK attractions between games. In…

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  • Sep- 2015 -
    21 September
    Trade OrganisationsVisitEngland launches ‘Access for All’ campaign

    VisitEngland launches ‘Access for All’ campaign

    VisitEngland has launched a campaign called to raise awareness of accessible destinations and hospitality business in England. The ‘Access for All’ campaign will inform disabled people planning a day-trip or holiday of accommodation and visitor attractions offering a necessary level of accessibility. The launch follows a successful pilot project in…

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  • Aug- 2015 -
    27 August
    Tourism4.8 million Britons planning a UK trip this bank holiday

    4.8 million Britons planning a UK trip this bank holiday

    Some 4.8 million Britons are planning an overnight trip in the UK this bank holiday weekend, according to VisitEngland’s Bank Holiday Trip Tracker survey. Of those, the study found that 4.5 million are planning a holiday in England. VisitEngland said that these trips are likely to generate some £1.2bn for…

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  • 5 August
    TourismVisits to England’s tourist attractions up 4% in 2014

    Visits to England’s tourist attractions up 4% in 2014

    Visits to England’s tourist attractions increased by 4% in 2014, consolidating the sector’s return to growth following 2013’s positive figures.  That is according to VisitEngland’s Annual Attractions Survey, which reported that all regions across England saw growth in visitor numbers. The East of England saw the biggest rise – up…

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  • Jul- 2015 -
    29 July
    TourismRecord-breaking domestic tourism figures in first quarter 2015

    Record-breaking domestic tourism figures in first quarter 2015

    Domestic tourism reached a record high in the first quarter of 2015, according to new figures from VisitEngland.  The Great Britain Tourism Survey (GBTS) recorded 28.7 million trips in England between January and April this year. This represents an 18% increase on the same time last year and the highest…

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  • Jun- 2015 -
    3 June
    Tech TalkVisitEngland launch bid to ‘revolutionise’ visitor information

    VisitEngland launch bid to ‘revolutionise’ visitor information

    VisitEngland has launched a new service in an effort to revolutionise visitor information via Twitter.  Realtimetravelguide.co.uk is an online hub allowing users to tailor their breaks using real-time tweets from England’s tourism experts – reflecting the trend by travellers to find real-time information online. Teaming up with tourist information centres…

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  • May- 2015 -
    28 May
    Trade OrganisationsVisitEngland welcomes increased regional powers

    VisitEngland welcomes increased regional powers

    VisitEngland’s chief executive, James Berresford, has welcomed increased regional powers highlighted in the Queen’s Speech yesterday (May 27).  The new legislation outlined will enable cities to bid for an elected mayor, with more powers over areas such as planning, transport and regional development. He said: “This is great news for…

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  • Apr- 2015 -
    8 April
    EventsVisitEngland reveals finalists for 2015 Awards for Excellence

    VisitEngland reveals finalists for 2015 Awards for Excellence

    VisitEngland has announced the list of finalists for its 2015 Awards for Excellence, which aims to celebrate “the very best England has to offer”.  The finalists, who will be awarded at a ceremony on Monday, May 11, include a mixture of attractions, accommodation providers, tourism experiences, tourist information centres and…

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  • Mar- 2015 -
    19 March
    Trade OrganisationsVisitEngland launch industry consultation on tourism growth strategy

    VisitEngland launch industry consultation on tourism growth strategy

    VisitEngland has launched an industry-wide consultation on the future growth strategy for the tourism industry in England.  The review of the Strategic Framework for Tourism 2010-2020 comes five years after it was launched and is calling on the industry to support a refreshed strategy for growth, relevant for today’s marketplace.…

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