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Some 76% of hotel guests would not return to a hotel if the bedroom they had been staying in was unclean, according to a new poll from Miele Professional.
The survey of 2,000 UK consumers found that nearly eight in 10 respondents (79%) believed that cleanliness is the main factor that influences their perceptions of a hotel’s value, putting it above service, facilities and cost.
Almost two-thirds (59%) said a clean hotel would be a main factor in encouraging them to return, while more than half (55%) of hotel guests worry about the cleanliness of the hotel room they are staying in.
More than a third (34%) stated that their favourite thing about staying at a hotel is having clean, crisp sheets on their bed, but bed sheets were the top concern when it comes to cleanliness, with 70% of respondents citing pillows, bed covers, blankets and towels.
Les Marshall, sales and marketing director at Miele, said: “Our figures show just how important cleanliness is to hotel guests. Hoteliers need to ensure the best processes are in place to achieve customers’ high expectations.”
Meanwhile, the survey also found that two-thirds of consumers (69%) have written, or would write a review on TripAdvisor, while 57% use recommendations to try out a new hotel.
Miele is running a competition where hotels can win a £15,000 ‘Miele Makeover’ for their laundry room in conjunction with Hotel Owner. Visit www.miele-professional.co.uk/competition to find out more.
