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Cheltenham

Stay up to date with developments in Cheltenham’s hotel sector. From the Cheltenham Festival—drawing affluent racing guests—to the Literature and Jazz Festivals that boost cultural tourism, this page gathers the latest news, analysis and executive insights on performance and strategy. You’ll find key metrics such as occupancy rates during peak events, ADR trends in March and October and RevPAR benchmarks against nearby Cotswold markets. Discover partnership opportunities with festival organisers, racecourse venues and local spa providers to design VIP hospitality packages, wellness retreats and conference catering solutions. Ideal for hoteliers and hotel business executives across the UK, this hub equips you with the targeted intel needed to optimise pricing, marketing and operations in Cheltenham.

  • May- 2025 -
    22 May
    Hotel BrandsTravelodge revenues and profits hit by ‘tough market conditions’ in Q1

    Travelodge revenues and profits hit by ‘tough market conditions’ in Q1

    Travelodge has reported a drop in revenues from £205.5m to £198.4m, and a group EBITDA loss of £8.4m, down from profits of £4.9m in 2024, for the first quarter ended 31 March 2025, as its trading was hit by “tough market conditions”. The group stated that its sales were supported…

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  • Apr- 2025 -
    10 April
    HotelsBrakspear acquires The Kings Head in Cirencester

    Brakspear acquires The Kings Head in Cirencester

    Pub-operator Brakspear has announced that it has acquired The Kings Head hotel in Cirencester. The Kings Head comprises 66 bedrooms, a restaurant and several event spaces. It has an established, sizable weddings and events business, offering ceremonies for up to 150 guests in its Assembly Room, or for 80 people…

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  • Jan- 2025 -
    24 January
    News-In-BriefToday’s news in brief – 24/1/25

    Today’s news in brief – 24/1/25

    Whitbread has expanded its Premier Inn network by adding over 1,000 new rooms across seven UK locations since March 2024. New hotels have opened in London, Cambridge, Bristol, York, and Torquay, including conversions of vacant office buildings to reduce environmental impact. Whitbread, currently operating 85,500 UK hotel rooms, targets 125,000…

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  • 24 January
    Hotel BrandsGloucester Holiday Inn launches new health club following refurb

    Gloucester Holiday Inn launches new health club following refurb

    Holiday Inn Gloucester-Cheltenham has unveiled its brand new Spirit Health Club, following a multi-million-pound refurbishment to transform the hotel’s facilities. Completed ahead of schedule, the project was part of continued investment in elevating guest experience, and has seen Holiday Inn Gloucester’s facilities transform to offer a “state-of-the-art” gym and leisure…

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  • Dec- 2024 -
    6 December
    HotelsThe Queens Hotel in Cheltenham achieves ‘gold’ in Green Meetings Awards

    The Queens Hotel in Cheltenham achieves ‘gold’ in Green Meetings Awards

    The Queens Hotel in Cheltenham has achieved ‘Gold’ status in the Green Meetings Awards, alongside retaining its Gold accreditation in the Green Tourism category. As part of Sutton Hotel Collection, the hotel becomes the second hotel in the collection to earn this recognition, joining The Castle Hotel in Windsor. The Green…

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  • Sep- 2024 -
    25 September
    HotelsThe Eden Collection named AA Small Hotel Group of the Year

    The Eden Collection named AA Small Hotel Group of the Year

    Boutique hotel chain, The Eden Hotel Collection, has been named Small Hotel Group of the Year for the second time in a decade at the AA Hospitality Awards, having invested over £3m in its portfolio and colleague welfare initiatives.  Eden, which has five hotels across the West Midlands and the…

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  • Jul- 2024 -
    22 July
    HotelsMallory Court Hotel and Spa unveils £1.5m bedroom refurb

    Mallory Court Hotel and Spa unveils £1.5m bedroom refurb

    Mallory Court Hotel and Spa, a four AA Red Star boutique hotel in Warwickshire, has unveiled new-look bedrooms following a major £1.5m transformation. The hotel has refurbished all 19 luxury bedrooms in the manor house to “reflect the 10 acres of lush, green countryside” in which the venue sits, while…

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  • Jun- 2024 -
    17 June
    HotelsTravelodge opens seventh hotel in Bristol

    Travelodge opens seventh hotel in Bristol

    Travelodge has opened its seventh hotel in Bristol, in a move that has created 25 new jobs. The new 85-room Travelodge hotel is situated in the Abbey Wood Retail Park, close to the Bristol Ministry of Defence offices. The site is located near to the M4, M5 and Bristol city centre.…

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  • Dec- 2023 -
    15 December
    Hotel BrandsEden Hotel Collection achieves Green Tourism accreditation

    Eden Hotel Collection achieves Green Tourism accreditation

    Eden Hotel Collection has been recognised for its green credentials after achieving Green Tourism accreditation at all five of its hotels.  The boutique hotel group has attained a silver award at Bovey Castle in Devon, alongside a bronze awards for The Greenway Hotel and Spa in Cheltenham, Mallory Court Country…

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  • Nov- 2023 -
    16 November
    HotelsMallory Court Hotel and Spa appoints new head chef

    Mallory Court Hotel and Spa appoints new head chef

    Mallory Court Hotel and Spa in Leamington has appointed Keiron Stevens as its new executive head chef. Stevens joins Mallory Court Hotel and Spa after almost two years as head chef at Whatley Manor Hotel and Spa in Cotswolds, and previously worked as head chef at Adams in Birmingham where…

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