The Edinburgh Fringe is the world’s largest arts festival, drawing huge volumes of visitors to the Scottish capital each August. Our coverage examines the event’s impact on hotel occupancy, pricing strategies, staffing demands, and operational planning. We also report on how hotels in and around Edinburgh prepare for and respond to the surge in demand, including marketing efforts, partnerships with performers or venues, and broader revenue opportunities — with insights tailored to hoteliers and executives running accommodation businesses during major cultural events.