Orida Group

Orida Group is an emerging UK-based hospitality and leisure operator with a growing portfolio of hotels, health clubs, and golf courses. The group has expanded through strategic acquisitions, including the rebranding of former Hilton properties in Maidstone and Newbury. Our coverage tracks Orida’s development strategy, operational partnerships (such as with Countrywide Hotels), and its focus on integrated guest experiences combining accommodation, wellness, and events. We also report on leadership appointments, facility upgrades, and the group’s positioning within the mid-to-upscale regional hospitality market.