The Rugby World Cup is a major international event that drives significant spikes in hotel demand across the UK. Our coverage looks at how past tournaments, such as the 2015 edition, impacted occupancy rates, room pricing, and revenue performance in key host cities. We examine the strategies hotels employ to manage surging demand, including dynamic pricing, staffing adjustments, and tailored guest experiences. For hoteliers and hospitality professionals, these insights offer valuable guidance on capitalising on high-profile sporting events to maximise revenue and brand visibility.