Novotel trials new Quadriga platform to enhance guest communication

Novotel Hotels is implementing LobbyFriend, Quadriga’s latest social network platform, to enhance guest communication in five of its European properties.

VP of consumer technology at Accor, the group which Novotel belongs, David Esseryk said: “Our plan is to adopt LobbyFriend globally across hundreds of Novotel properties, following the positive results of these trials against a number of different performance criteria. It enables Novotel to build closer relationships with its guests, and also provides the ability to offer special promotions directly in the lobby or via guest mobile devices. This is a smart way to communicate with our guests.”

LobbyFriend is a pioneering social network platform dedicated to the real-time needs of guests in their immediate location and vicinity. Guests benefit from connecting online with other guests and being able to access a stream of information about what’s happening within their hotel or city location and discover where to go and what to do.

Hotels employing LobbyFriend will be able to connect with their guests directly throughout their stay, via their personal mobile devices and screens in the lobby. Guests are invited to download the free LobbyFriend app to their personal device, which is available as a one-time downloadable app for both iOS and Android.

CEO of Quadriga Roger Taylor commented: “LobbyFriend will provide Novotel with the perfect solution for reaching out to their guests and enabling them to interact with each other, in a fun and engaging manner that is familiar to them. With minimal set-up and investment, LobbyFriend presents an easy way for hotels to optimise guest communication, while at the same time ensuring guests have the best experience possible during their hotel stay.”