Hotel group Jumeirah launches Zabeel House
The group is marketing the launch as a “new hotel experience for the curious traveller”
Global hotel group Jumeirah has announced the launch of a new hotel brand Zabeel House.
Management agreements have already been signed for properties in the United Kingdom, United Arab Emirates, Kingdom of Saudi Arabia.
This will be the second brand that the group operates and has been created in response to what the company says is a “growing travel trend for exploration and enrichment through travel experiences”.
The group added that the core target market for the brand will be both business and leisure travellers who want a “lively base from which to explore”.
Marc Dardenne, Jumeirah CEO said: “The launch of Zabeel House by [the hotel group] is a significant milestone in achieving strategic expansion and provides an opportunity for [the hotel group] to access new localities and destinations.”
