Travel trade association UKinbound has released its latest \u2018Business Barometer\u2019 results at its annual convention taking place in Cardiff.\r\n\r\nThe survey addressed the key triggers to growing UK-wide visitation, with 41% of respondents ranking more awareness of regional product\/attractions as the key to enticing more international visitors.\r\n\r\nSome 25% of members felt that improved transportation links would encourage tourists to explore more of the UK, while 23% stated the lack of group accommodation was the main problem hindering visitation. Better flight connections from northern Europe to regional airports and a single pass across all local transport systems were two specific examples cited.\r\n\r\nMembers were also asked which transport infrastructure improvements should be made, with 59% stating that the UK train network should take priority. A further 24% stated that an increase in international airline routes to regional airports should be top of the list.\r\n\r\nThe survey also analysed trading conditions in November\/December 2017, providing a full picture regarding bookings and revenue increases and decreases since the Brexit referendum.\r\n\r\nIn May\/June 2016, 27% of members reported a year-on-year increase in bookings and 30% increase in revenues, which rose to 81% and 83% respectively in January\/February 2017.\r\n\r\nThroughout 2017 this figure steadily declined to 34% and 33% respectively in November\/December 2017.\r\n\r\nA similar trend can be seen regarding confidence levels over the same period. In July 2016 42% of members were confident about business in the impending 12 months, raising to 86% in March 2017. This had dropped down to 54% by January 2018.\r\n\r\nDeirdre Wells, UKinbound CEO, said: \u201cIt\u2019s clear that the boost our members\u2019 experienced post-EU referendum has subsided. This means that it is critical that we work with the government to secure a tourism sector deal as part of the modern industrial strategy to deliver future productivity and growth to our \u00a325bn industry."