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Cloud-based data intelligence platform OTA Insight has launched Revenue Insight, a new hospitality business intelligence solution.
The platform allows hoteliers to visualise their main business drivers by interacting with market segments, channels, source markets and groups. Hotels will have the opportunity to understand their stay patterns by comparing length of stay, the days of week guests are staying at their hotel, room types, and more parameters that drive profitable revenue.
After successful beta stage, Highgate, a real estate investment and hospitality management company, has announced it will begin the roll out of the tool across its portfolio of properties.
Alexis Warburton, regional director of revenue management and distribution at Highgate, said: “It’s a real game changer for our business. We’ve tracked a positive trend since implementing Revenue Insight. In the past six months, we’ve seen a total revenue increase of over $400,000 (£289,052) and an RGI increase of 7.4% year-on-year by shifting business to more profitable segments at our 200+ room beta property.”
Adriaan Coppens, CEO and co-founder at OTA Insight, said: “Our goal at OTA Insight is to make hotel level reporting simpler, better and faster. We are thrilled to release Revenue Insight and are looking forward to helping hotels build a more successful revenue strategy.”
