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The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
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Apex Hotels partners with Bath Rugby Foundation

Apex Hotels partners with Bath Rugby Foundation

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Charity group Bath Rugby Foundation and Apex Hotels have formed a partnership, which will see hotel guests being given the opportunity to donate to the charity for every night they stay in the city.

The Apex City of Bath Hotel is the city’s largest property in terms of the number of bedrooms and is also Bath’s only purpose-built city centre conference facility, holding up to 400 delegates.

Bath Rugby Foundation is the charitable arm of Bath Rugby. It uses the values of rugby to inspire young people to create a better future for themselves, focusing on improving health, education, employability and inclusion in the south west.

Lynne Fernquest, Bath Rugby Foundation CEO, said: “Apex Hotels is a world-class brand which shares many values with ourselves, including the desire to improve the lives of young people here in Bath, so we’re delighted to be partnering with the hotel.

“This incredibly kind gesture will raise vital funds to help Bath Rugby Foundation continue our work with vulnerable children and young people in our community.”

Tim O’Sullivan, general manager at Apex City of Bath Hotel, said: “As a brand, Apex Hotels are always keen to support charities and initiatives both close to the company’s heart and within the communities we operate throughout the UK.

“Here in Bath, we’re really pleased to be in a position to support the amazing work Bath Rugby Foundation carry out every day. 20% of children in Bath are living in poverty, a staggering statistic, so hopefully this can go some way to reducing that number.”

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