Hotels
Trivago releases new ‘Industry Insights’ report
The report aims to give hoteliers and tourism operators actionable insights into guest preferences to inform their marketing activities
A new travel behaviours report by hotel price comparison company Trivago has revealed that 80% of searches to UK destinations come from domestic travellers.
Additionally, 75% searches came from international countries come from across Europe. Some 59% of travellers search for weekend getaways and just 4% of travellers search for stays of longer than six days. In terms of hotel prices, the study revealed a 12% increase in the average clicked price per night over the last two years.
Lenka Trckova, Trivago industry manager UK, said: “We see a lot of trend reports at a national level, but our goal with this project is to share data that is more actionable for hoteliers, which can only be achieved by looking at trends on a more granular level.”
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