Faena Group’s Alan Faena and Len Blavatnik have announced the launch of a global strategic partnership alongside the chairman and CEO of Accor, Sébastien Bazin, in a move that will focus on expanding the Faena brand around the globe.
Faena will work in partnership with Accor to “break new ground” through the development of Faena Districts in select global destinations.
According to both groups, the move will “strengthen Faena’s personal and distinctive approach and will become a catalyst for exponential growth”.
Alan Faena said: “We have found in Accor a perfect partner; we have a shared vision and passion. As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters.
“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”
Sébastien Bazin, chairman and CEO, Accor, said: “Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring. Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.
“Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group.”
Accor added that the move is a “ground-breaking” endeavor that will “result in pioneering businesses which specialize in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces”.