South West staycation bookings ‘here to stay’, study finds

St Austell Brewery, which operates 180 pubs, inns, and hotels across the South West, said its hotels are close to being fully booked up until December

The “significant” demand for UK staycations is set to continue into autumn, with West Country hotel sales from September-November witnessing a “significant increase” compared to 2019, according to the latest bookings data from St Austell Brewery. 

St Austell Brewery, which is Cornwall’s biggest hospitality business, with 180 pubs, inns, and hotels across the South West, said some of its hotels such as The Atlantic, Isles of Scilly, and the Pedn Olva, St Ives, are “already close to being fully booked” up until December.

Despite July and August usually being a peak period for tourism in Devon and Cornwall, the Autumn months can still be warm, according to the group. 

In addition, the region is also set to host a number of events in autumn such as the Oyster Festival in Falmouth, The Tour of Britain cycling race and Halloween events across the region. 

Kevin Georgel, CEO of St Austell Brewery, said: “The ongoing uncertainty around international holidays and concerns about the changeable overseas travel list means holidaymakers are continuing to opt for the safer, more reliable option of a UK holiday.

“Concerns around the environment and everyone playing their part to prevent climate change is also encouraging more guests to book domestic holidays and minimise the number of holidays abroad.”  

He added: “We also believe a re-discovery of the delights and adventure that the West Country has to offer, from beautiful coastlines to fantastic locally sourced food and drink, is driving the trend.

“British tourists have flocked to us over the last few months and are experiencing first-hand that there is no place quite like Cornwall and the South-West for the perfect escape.”

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