The support is part of a wider £129m investment in the sector which has “been particularly hard hit by the pandemic”.
The package of support includes:
- £4m for VisitScotland to deliver the Days Out scheme which will help support the tourism sector throughout the year
- £3m for domestic marketing highlighting Scotland as an attractive year round destination
- £1.4m for holiday vouchers for carers and low income families
More than 60 jobs have also been funded to support rural areas cope with higher than usual visitor numbers due to the rise in staycations this summer.
Economy Secretary Kate Forbes said: “The past year has been extremely difficult for many businesses, especially in our prized tourism and hospitality sector. As well as being impacted by the necessary public health restrictions to curtail the spread of the virus, Brexit has also caused problems, particularly regarding staffing and supplies.
“The Scottish Government has worked closely with industry at every stage of the pandemic to deliver where we can on its tasks, including 100% non-domestic rates relief, specific restart grants and funding to help alleviate staffing concerns.”