Accor has revealed that it will bring together 10 businesses from across Europe to host the inaugural “Masters of Travel” board meeting.
The panel will connect segment leaders from industries such as entertainment, technology, finance and more to explore corporate priorities relating to the hospitality industry and define a “vision for evolution” in the new era of business travel.
Environmental, social and corporate governance was identified unilaterally as a key focal point for the inaugural consultation, with actionable outcomes agreed and used to implement strategic change on both the company and client sides.
The advisory board will also share its findings, insights and actions with the wider industry as these take shape.
Sophie Hulgard, SVP sales Northern Europe, Accor and co-host of Masters of Travel, said: “We at Accor recognise an industry need to open dialogue with clients and provide unique solutions tailored to unique priorities.
“The ‘Masters of Travel’ advisory board will revolutionise the way we’re able to do this by opening interactive conversations with a wide range of decision makers from across Europe to drive positive, tangible and targeted change.”
She added: “It will allow us to better embrace market trends as they emerge and anticipate those to come, working collaboratively with leaders from multiple sectors. It will enable us to lead the industry by example, build back better and shape the future of hospitality.”