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Set Collection names new executive director and brand leader

Naret will be responsible for establishing the hotel company as the primary choice for hotel owners and investors who seek a ‘market-leading’ brand affiliation partner

The Set Collection has announced the appointment of Jean-Luc Naret as executive director and global brand leader.

The Set Collection launched earlier this year as a luxury brand representation company, designed for owners, investors and management teams seeking an alternative representation and distribution service.

Naret will be responsible for establishing the hotel company as the primary choice for hotel owners and investors who seek a market-leading brand affiliation partner.

The hotel company has a presence in London with its services supporting Hotel Cafe Royal, Regent Street.

According to The Set Collection, Naret is a “seasoned” hotelier who brings with him a “wealth of experience” across the luxury lifestyle and hospitality industry, most recently serving as CEO at La Reserve Hotels and Spa where he was in charge of a collection of six hotels and five private homes.

Naret has also been at the centre of leading luxury resorts globally including Reethi Rah, Le St Geran and Sandy Lane.

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