Hotel Brands

New UK hotel group officially launches as Quartz Inn Hotels

The group said the Quartz Inn Hotels concept is specialised in ‘facilitating access to the latest hotel technology for those independent hotels that do not have sufficient means to compete with the large hotel chains’

The new British hotel chain Quartz Inn Hotels, made up of independent and sustainable hotels, was officially launched at the WTM in London earlier this week.

The MD of Quartz Inn Hotels, Ignacio Merino and his team, presented this Monday (1 Nov) at the WTM London the first European hotel chain made up of independent and sustainable hotels, owned and operated by their owners.

Merino, in addition to his “extensive” hotel industry experience in managerial positions in chains such as Barcelo Hotels and Resorts, IHG, Best Western Hotels and Bahia Principe Hotels and Resorts, has also worked at OTAs and travel startups.

The group said the Quartz Inn Hotels concept is specialised in “facilitating access to the latest hotel technology for those independent hotels that do not have sufficient means to compete with the large hotel chains”.

It aims to help formalise the standards of service, safety, hygiene and sustainability, while preserving the “authentic character” of each establishment.

The hotels are operated by their owners under the Quartz Inn Hotels brand.

It revealed that properties do not have to pay any entrance or monthly fees, instead Quartz Inn Hotels handles all sales, marketing, online reputation and sustainability standards for a “minimum percentage” of the sales.

Merino said: “The expansion plans of our company are to end 2022 with over 100 affiliated hotels throughout Europe. We want to promote direct sales for our hotels and contribute to creating a more sustainable tourism industry, maintaining the local cultures, reducing energy and water use and eliminating single-use plastic in the rooms.

“We appeal to all those independent hoteliers who need help, new technology and would like to join our sustainable community”.

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