Hotel Brands

IHG celebrates 90% of Holiday Inn brands committing to extensive upgrades

Holiday Inn and Holiday Inn Express account for over 75% of IHG’s total estate in Europe with 566 open hotels

IHG Hotels and Resorts has announced it is celebrating a “significant milestone” in the ongoing upgrade of two of its brands, Holiday Inn and Holiday Inn Express.

It revealed over 90% of the existing European Holiday Inn brand family portfolio has now committed to or already completed the transformation of their hotels as part of IHG’s drive to “revitalise” its Essentials Collection portfolio.

In recent years, the brand has been undergoing a significant regeneration across the Europe estate, with a “reimagining” of the hotels’ shared areas, guest rooms and communal spaces, with the aim of “further enhancing” each brand’s offering to meet guests’ needs.

The Holiday Inn Open Lobby transforms the traditional hotel lobby format by combining the front desk, restaurant, bar, lounge, and business centre into “one open, cohesive space”.

IHG said the Holiday Inn Open Lobby offers a practical alternative to working from a hotel room, an office or at home. The hotel’s food and beverage outlets are located within the Open Lobby, meaning coffee meetings, and working lunches can be arranged with “minimal effort”.

The hotel group added that customer satisfaction has increased by up to four points at hotels where the new concepts have been implemented in 70% of hotels across Europe.

At Holiday Inn Express properties across Europe, IHG said the focus has centred upon upgrading guest rooms with a ‘Next Generation’ design implemented at all new hotel openings and rolled-out across two-thirds of the existing estate.

Next Generation guest rooms have been developed to balance home comforts with smart design features, such as a flexible workspace, ergonomically designed chairs, ample USB ports and plug sockets, higher quality bedding and a Smart TV that enables guests to stream media from a personal device.

John Wright, head of Mainstream Brands, EMEAA, IHG Hotels and Resorts, said: “In recent years we’ve worked closely with our hotel owners and listened to our guests to roll out these new concepts, ensuring some of our most iconic brands continue to exceed consumer expectations.

“The way people travel and do business has changed, with flexible working on the rise, and many people have the option to work from anywhere. This milestone for both brands is perfectly timed as business travel continues to return, and people look for alternative spaces to work.”

He added: “Similarly, as the staycation trend remains popular, Holiday Inn and Holiday Inn Express are the perfect base for families, couples and friends seeking to explore Europe’s cities and destinations.”

Holiday Inn and Holiday Inn Express account for over 75% of IHG’s total estate in Europe with 566 open hotels, and globally there are over 4,200 open hotels.

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