Hotels

HOST RHM acquires The Royal Ashton Hotel

Located in the heart of Taunton, this 37-bedroom hotel has undergone an extensive refurbishment program since it was acquired by the seller, East Meets South West Limited in 2016

Hospitality management operator, HOST RHM has revealed that it has acquired The Royal Ashton Hotel for an undisclosed amount.

Located in the heart of Taunton, this 37-bedroom hotel has undergone an extensive refurbishment program since it was acquired by the seller, East Meets South West Limited in 2016.

The refurb included external rendering, the reconfiguration of certain rooms to provide more family accommodation, WIFI access throughout the hotel, updating of the lobby, communal areas and en-suite bathrooms.

The sale marks HOST RHM’s first independent hotel purchase in the area. The current team will remain at the hotel to deliver existing services from guest relations to operations and maintenance.

Tim Jones, CEO HOST RHM, said: “This is an exciting step forward for HOST RHM and demonstrates our commitment to the local area and is the start of a new portfolio of high performing hotels for HOST RHM.

“Drawing on our vast experience and knowledge, we’re looking forward to applying our innovative, people driven approach to the Royal Ashton Hotel and working with the team and the local supply chain to further maximise its full potential.”

Stephen Champion, director at Christie and Co, who handled the sale added: “We are delighted to have brokered the sale of the Royal Ashton Hotel, securing the future of the hotel and the staff who work within it.

“Demand for hotels in the South West remains high and we continue to see new and existing operators looking to buy quality assets with upside opportunity.”

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