Popular now
Radisson Red opens first Tyrol hotel in Innsbruck

Radisson Red opens first Tyrol hotel in Innsbruck

Fairmont to make North West debut with luxury Cheshire resort

Fairmont to make North West debut with luxury Cheshire resort

West Plaza landmark hotel investment on market for £6.25m

West Plaza landmark hotel investment on market for £6.25m

2026 Programme
09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon Lolay
Jeavon LolayLloyds Banking
Dave North
Dave NorthLloyds Banking
10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie White
Julie WhiteAccor
David Anderson
David AndersonAimbridge EMEA
David Hart
David HartRBH Hospitality
11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Masters
Christian Mastersart'otel Hoxton
Caroline Gregory
Caroline GregoryThe Lovat Hotel
Simon Numphud
Simon NumphudAA Media Services
12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali Devereaux
Shonali DevereauxMIA
Varun Shetty
Varun ShettyThe Belfry Resort
14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim Davis
Tim DavisPACE Dimensions
Gavin Taylor
Gavin TaylorClermont Hotels
Paul Blackmore
Paul BlackmoreHilton
David JM Orr
David JM OrrResident Hotels
14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

DB
David BeersChoice Hotels
RBH
AI SpecialistRBH Management
CT
Canary PanelistCanary Tech
15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark Lewis
Mark LewisHospitality Action
Suzanne Speak
Suzanne SpeakRadisson Group
16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

CC
PR Leadership TeamCustard Comm.
Companies Joining Us
Accor Hilton Radisson Aimbridge RBH Hospitality The Resident Clermont The Belfry art'otel Hoxton Lloyds Banking Accor Hilton Radisson Aimbridge RBH Hospitality The Resident Clermont The Belfry art'otel Hoxton Lloyds Banking
Headline Sponsor
Canary Technologies
Supporters
Hop Software
HBD Partners
Become a Sponsor
Interested in partnering?
Please contact Michael Northcott, Editor and Event Director, at mjn@mulberrymedia.co.uk.
Canary Technologies: The #1 AI-powered guest management system. Trusted by 20,000+ hotels, Canary streamlines operations via contactless check-in, AI guest messaging, and secure transactions that reduce chargebacks by 90%.
Hop Software: A cloud-based Property Management System (PMS) built to reduce hotel expenses and drive direct bookings via commission-free engines. It simplifies complex operations for properties of all sizes at a fraction of legacy costs.
HBD Partners: Industry specialists in hospitality recruitment with 30 years of expertise. HBD focuses on sourcing elite talent and interim leadership to help leisure and travel firms achieve their impact goals.
Home > Latest News > Property > West Plaza landmark hotel investment on market for £6.25m
West Plaza landmark hotel investment on market for £6.25m
default

West Plaza landmark hotel investment on market for £6.25m

The 107-bedroom West Bromwich hotel and office complex has been launched for sale with an annual income of more than £1.4m

In this episode we speak to Philip Lassman, managing director UK&I at Numa. Philip spoke about the lessons learned from his time at Hilton, IHG and Accor, and how his early roles have shaped his leadership approach, the rise of aparthotels and why guests are increasingly seeking flexible and locally connected stays, how Native by Numa sites root themselves in their local neighbourhoods, and Philip’s plans for growing the Numa brand.

In association with

Register to get 3 free articles

Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.

No spam Unsubscribe anytime

Want unlimited access? View Plans

Already have an account? Sign in

A 107-bedroom hotel investment in West Bromwich has been brought to the market with an asking price in excess of £6.25m. 

The hotel is situated within West Plaza, a prominent 10-storey mixed-use building at 144 High Street, which also includes approximately 93,582 sq ft of office accommodation.

The property is currently 93% let and generates a total annual rental income of £1.42m. The hotel element is operated by Vine Hotels, a national hospitality group that manages a portfolio of branded and independent venues across the United Kingdom

Other major occupiers at the site include Sandwell College.

Located near Junction 1 of the M5 motorway, the freehold asset is being marketed as a “high-yield” investment with potential for future redevelopment. 

The building was constructed in 2010 and includes onsite car parking for guests and tenants.

The sale is being managed by property consultants Graham and Sibbald in conjunction with joint sole agents Bond Wolfe. The freehold interest is being offered subject to the existing tenancies.

Martin Davis, senior director at Graham and Sibbald, said: “West Plaza represents a rare opportunity to acquire a substantial freehold asset in a highly accessible Midlands location with strong existing income and future asset management potential.”

James Mattin, managing director and auctioneer at Bond Wolfe, added: “Opportunities of this scale and prominence in West Bromwich are increasingly rare. Given the strong annual income together with the potential for future residential or mixed-use redevelopment, we expect significant interest from regional and national investors.”

Previous Post

Hyatt appoints new VP of marketing and loyalty for EAME region

Next Post

Fairmont to make North West debut with luxury Cheshire resort