He will be responsible for overseeing the menus and operations across the six London brasserie style restaurants and bars across Firmdale Hotels, as well as in-room dining, private events and pop-up dining experiences including wine dinners and the group’s guest chef series.
The six destination restaurants include Ham Yard Restaurant at Ham Yard Hotel, Refuel at The Soho Hotel, Oscar at Charlotte Street Hotel, Brasserie Max at Covent Garden Hotel, Brumus at Haymarket Hotel and The Potting Shed at Dorset Square Hotel.
Fox will be crafting menus for each restaurant drawing inspiration from seasonal British produce and with a focus on sustainability.
He said: “As pioneers of service and design I’ve been a long-time admirer of Firmdale Hotels and am truly thrilled to be joining the team.
“I am looking forward to creating menus that are led by flavour; combining seasonality with my own version of classic dishes for a memorable dining experience.”
Con Ring, managing director, Firmdale Hotels, added: “We continually look to reinvent the hotel experience and Joe marks a new departure for Firmdale’s restaurants.
“A great addition to the team, he brings a fresh approach to food, sustainability, seasonality and the dining experience. Known for living and breathing the philosophy of seasonal cooking we look forward to seeing what he brings to the table.”