Hotel Brands

Accor opens Ibis budget at Heathrow 

It marks the second of two former Travelodge hotels in the Heathrow market, both of which have circa 300 bedrooms, that have moved over to Accor in the past 12 months

Accor has signed a management agreement to open a new Ibis budget hotel at London Heathrow Central. 

It marks the second of two former Travelodge hotels in the Heathrow market, both of which have circa 300 bedrooms, that have moved over to Accor in the past 12 months.

The 307-bedroom hotel opened yesterday (13 December), before undergoing a “comprehensive” renovation and redesign to the global budget brand’s latest design concept ‘reboost’, which is inspired by urban sports.

The hotel is the 12th Ibis budget Accor has signed or opened in the UK in 2021, representing a growth of 46% for the brand.

Phillip Lassman, vice president of Development, Accor Northern Europe, said: “We have seen an active appetite for Hotel Management Agreements as investors look to engage further with their businesses, particularly as we navigate the pandemic, and the signing of ibis budget London Heathrow Central is testament to this.”

“The evolution of the network in the UK has highlighted ibis budget as a trailblazer in the sector and we are very excited to work on this significant asset.”

Charles Scudamore, principal and founder, Hetherley Capital Partners, JV partners to the current landlord, added: “We are looking forward to combining our investor knowledge with Accor’s management expertise at the ibis budget London Heathrow Central, using a simple, bespoke solution to return the hotel’s value to pre-pandemic levels.

“Working with Accor we feel that, with a tight focus on profitability, we can achieve the best possible performance both in the face of current challenges and as the sector rights itself. We can offer fellow owners and investors the reassurance that will allow them to step back, assured that their assets are in the best possible hands.”

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