The Inn Collection Group acquires first Welsh property

The site is located alongside the Swallow Falls waterfall in Betwy-y-Coed, and it will be closed while the group begins an immediate restoration of the building.

The Inn Collection Group has acquired The Swallow Falls Hotel in the Snowdonia National Park, marking the group’s first Welsh site and its first outside of its North-England heartland.

The Northumberland-based operator has bought the 19-room site and its adjoining hostel and campsite in North Wales. The site will be closed while the group begins an immediate restoration of the building, which is located alongside the Swallow Falls waterfall in Betwy-y-Coed.

The Swallow Falls Hotel is the Alchemy-backed group’s seventh purchase of 2021, with more acquisitions reportedly in the pipeline as it continues to expand its “buy and build” growth plans, supported with banking via OakNorth.

Currently, the Inn Collection Group’s estate includes sites in Northumberland, County Durham, Tyne and Wear, Cumbria, Lancashire and Yorkshire. Additionally, plans have recently been approved for a 42-bedroom new build site on the seafront in Redcar, Teesside.  

Sean Donkin, managing director of The Inn Collection Group, said: “We are absolutely delighted to be bringing The Swallow Falls hotel into our pubs with family rooms and to have completed our first Welsh purchase.

“We are passionate about investing in unique sites like Swallow Falls and unlocking their potential through sympathetic restorations while preserving the character and charm that makes them such special places to eat, drink, sleep and explore from.”

He added: “We look forward to investing in a significant but careful refurbishment of this property and beginning a new chapter for The Inn Collection Group as part of the community fabric here in North Wales.”

Ward Hadaway corporate partner, Imogen Holland, provided legal advice on The Swallow Fall Hotel acquisition with Silverstone and Bradley Hall on pre diligence, and Colliers acted for the vendor Peter Jones.

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