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Staycations, staff and stock: a look at the hotel market in 2022

It’s that time of year again when we all try to look into our crystal balls to try to figure out what the next 12 months has in store for business. Here Julian Troup, Colliers’ head of Hotels attempts to forecast the impossible as we enter the third year of a global pandemic.

It’s easy to sum up my predictions for this year, it will be a mixed one once again. Thankfully the hotels market is fairly resilient, we’ve weathered storms like this in the past such as foot and mouth disease, the global financial crisis and 9/11, but the common thread with hotels is that people always need a break from their norm to recharge their batteries.

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