How to navigate inflation and safeguard revenues with a robust pricing strategy

Hoteliers, like the rest of the population, are greeting the new tax year against a testing backdrop of rising inflation across the board. Higher energy prices plus rising labour costs and the return of 20% VAT on 1 April, to name just a few, all add up to the need for hoteliers to also increase their own prices – across the board, from room rates, to F&B and wider services and amenities.