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CitizenM to open new site in London Victoria

Ten years after the opening of the brand’s first London hotel on Bankside, which has since been followed by Tower of London and Shoreditch locations, the group will bring its hybrid hotel model to a new address at 292 Vauxhall Bridge Road

CitizenM is set to launch its newest UK property in central London this summer with the opening of CitizenM London Victoria. 

Some 10 years after the opening of the brand’s first London hotel on Bankside, which has since been followed by Tower of London and Shoreditch locations, the group will bring its hybrid hotel model to a new address at 292 Vauxhall Bridge Road.

The site will be marketed towards both business travellers and leisure visitors alike, and is near to the transport hubs of Victoria train and bus stations on Vauxhall Bridge Road, offering easy links to Gatwick Airport and Greater London. It is also close to major London tourist attractions such as Buckingham Palace and the Tate Britain. 

The site will feature 226 rooms across 10 floors, each with a XL king-size bed, powerful rain shower, one-touch MoodPad control – including pre-programmed mood settings – for ambient lighting temperature, entertainment, wake-up alarm and blinds, and an HD TV with streaming capabilities – all of which can also be controlled via the CitizenM app.

The interior design of both the rooms and public spaces feature CitizenM’s “trademark” clean lines, modern furniture and bold colours. Both the interior and the exterior are designed by Amsterdam-based long-standing collaborator Concrete, teaming up with executive architecture and interior design firm Ica.

The site’s Living Room communal space is intended as a “home-from-home”, with corners and nooks for working, lounging, reading and relaxing. The space will include art, books and local artefacts alongside “stylish, comfortable” furnishings by long-term collaborator Vitra. 

The in-room art at citizenM London Victoria has been “carefully and playfully” curated. In his photographic series, Luke Stephenson tracks the story of the 99p ice cream via a road trip around the UK; while Julie Cockburn, who trained as a sculptor at Central Saint Martins, uses found objects and vintage photographs, re-configuring them in colourful and contemporary ways. 

Lastly, London-based Lorenzo Vitturi brings his colourful compositions of Ridley Road Market in Dalston, Hackney to citizenM’s bedroom walls. 

Meanwhile, the 24/7 canteenM is positioned in the centre of the building, providing bites from early breakfasts to midnight snacks at any time of day.

Klaas van Lookeren Campagne, CEO of citizenM hotels, said: “We are excited to open the doors to our latest London property. With three hotels already operating successfully in the city, this new property offers a fantastic addition to our existing portfolio and confirms our commitment to expand further in London’s most desirable neighbourhoods.”

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