This working partnership will see that Aimbridge has full access to Amadeus’ suite, which includes Demand360, Agency360 and RevenueStrategy360 for use across its organisation.
With access to Amadeus’ insights, which also include on-the-books, forward-looking occupancy rates, channel performance data, and alternative accommodation booking trends, Aimbridge reports that it “looks to position itself for long-term growth”.
Aimbridge Hospitality manages a portfolio of over 1,500 hotels across the US and 23 countries worldwide.
Andrew Rubinacci, commercial and revenue strategy EVP at Aimbridge Hospitality, said: “The market conditions we face as a business today continue to evolve at a more rapid pace than we’ve previously experienced. Having access to our portfolio performance enables us to make more effective revenue decisions down to the individual property level and aid in strategic decision making.
“With our scale and continued growth, and with Amadeus as our trusted technology partner, we are confident this differentiated partnership will set us up for success now and in the future.”
Ilia Kostov, EVP and chief commercial officer at Amadeus, added: “We’re pleased to partner with Aimbridge Hospitality to support its business goals. As we continue to evolve our business intelligence suite, our mission is to provide the broadest and deepest set of market insights to enable hoteliers to make the most effective decisions for their business.”