Village Hotels partners with Expedia Group

Village Hotels, a group of more than 30 hotels across the UK, has joined Expedia Group’s optimised distribution programme.

Expedia Group’s optimised distribution aims to allow hotels to “reduce costs, generate incremental revenue, and provide travellers with consistent and credible content across B2B channels, including accurate displays of hotel descriptions, room rates and fees through trusted third-party travel providers”.

Greg Schulze, senior vice president, Strategic Travel Partners at Expedia Group, said: “Our goal is always to put the traveller first and ensure they have a frictionless, end-to-end booking experience. Unfortunately, the current wholesale distribution landscape makes that difficult to achieve.

“Expedia Group’s Optimised Distribution simply ensures that the traveller gets the best price and most accurate content no matter where they choose to book,” says “Diversifying distribution allows hoteliers to reach the most travellers and we are really pleased to see Village Hotels take a crucial step in simplifying and streamlining their inventory process to trusted third-party providers.”

Kelly Cronin, revenue director of Village Hotels, added: “We are delighted to be the first UK domestic brand to have joined the Expedia optimised distribution platform on a preferred basis. This will strengthen our wholesale distribution platform allowing us to present a more competitive offering whilst retaining full control over our pricing and channel mix delivery ultimately driving revenue across our hotels.”