According to Marriott the adoption of facial recognition technology will allow the check-in process to be “completed in less than a minute”. Guests will be required to scan their IDs, take a photo and input contact details on a self-help machine, with the device then dispensing room key cards after identities and booking information are verified.
The trial is part of joint venture between ecommerce firm Alibaba Group and Marriott International, who are “spearheading” the pilot using Alibaba’s travel service platform Fliggy.
Henry Lee, COO and managing director of Marriott International Greater China, said: “We are excited to partner with the joint venture yet again to offer an innovative and convenient check-in alternative for Chinese travelers.
“Marriott International has a track record of embracing cutting-edge technology to create memorable experiences for guests.With technology, our hotel associates can work more efficiently to do what they do best – delivering personalized service to our guests.”