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Hyatt Hotels has announced the appointment of Arlie Sisson as the group’s new senior vice president and global head of digital. She will report to Hyatt’s chief commercial officer, Mark Vondrasek.
Sisson has previous experience in both the hospitality and digital media space including overseeing emerging digital products at Condé Nast. She is also an entrepreneur, having previously served as chief executive officer of UpPurpose, a global technology SaaS platform that partners with nonprofits, foundations, CSR organisations, and social enterprises to increase digital awareness.
In addition, Sisson has reportedly been recognised by the industry as a “pioneer” of mobile capability in hospitality through her work in collaboration with both Apple and Google, and has received accolades from AdWeek, Mobile Marketing Association, and Brand Innovators.
Mark Vondrasek, chief commercial officer of Hyatt Hotels, said: “Arlie’s vast experience in digital, design, marketing, and analytics makes her an ideal fit to lead the global strategy for Hyatt’s digital team.
“Under Arlie’s leadership, we will continue to use digital to redefine on-property experiences for our guests and World of Hyatt loyalty members, experiment with new ways to drive high-quality direct revenue for hotel owners and innovate with emerging technologies.”
Sisson added: “I am honoured by the opportunity to further Hyatt’s reputation as a brand that utilises data-driven and stakeholder-led approaches to enhance and evolve the way guests and colleagues interact with digital solutions.
“Being part of an agile company like Hyatt means you can make quick decisions and move fast to truly delight your guests, customers, owners and colleagues.”
