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Business and leisure Aparthotel, Aptel East, has celebrated a “successful first year of trade” in the capital and has revealed it has “ambitious growth plans in mind”.
Aptel East is located on Commercial Road, a short distance from Whitechapel, Shoreditch and Tower Bridge and comprises 33 suites ranging from family rooms to executive suites.
It said the property has experienced good growth from a standing start in a slowly recovering hospitality landscape and is now achieving high occupancy levels, with the monthly average running at 80%.
The sustained capacity throughout the year has resulted in Aptel East developing a successful rate strategy, which is now running at an achieved daily rate of £150.
As such, the Aptel team has earmarked “ambitious” plans to open further locations in North, South and West London.
Martin Brage of Core Real estate said: “When designing and creating the Aptel brand, we envisioned a hub for both business and leisure travel in growing districts of the capital. The success of Aptel East in the first year has clearly supported our message as a business.
“We have combined the service level of a hotel and the independence of an apartment. Utilising smart technology to allow guests the flexibility on how they engage with the property, from seamless check-in using smartphones to access the property, through to fully managed reception and 24 hour guest service team on site.”
He added: “Following an encouraging 12 months, we have identified the next site and formulated plans for new Aptel sites in the North, South and West of London, with the potential for further development across the UK. Alongside this, we are also committed to further improving our original East London site with exciting plans for retail and fitness facilities being put in motion.”
