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The Inn Collection Group has hailed a “successful end to a year” of sustained growth in 2022 as it reported strong occupancy rates over the Christmas and New Year period.
The Newcastle-based company said it enjoyed “bumper bookings” during the festive break with 82% of available rooms booked up by guests getting away across the north of England and North Wales.
New Year was also particularly strong across the group, with 95% occupancy across its 23 open properties, six of which were fully booked.
Included in the sextet were Sunderland’s The Seaburn Inn, which also enjoyed 100% occupancy over Christmas, The Angel Inn at Bowness on Windermere, which reopened to guests following refurbishment on December 27 and Beaumaris’ The Bull’s Head Inn.
Driven by “special festive staycation packages” which combined two and three-night stays with breakfast and dinner throughout, it confirmed bookings helped drive a 20% increase in like-for-like revenues compared with Christmas 2021.
Room director Kate Bentley said: “We’re delighted to have had so many guests choose to stay with us and make a stay at our Inns part of their festive celebrations.
“The economic challenges facing everyone are well documented, but the booking rates show that if you can offer people a break that they feel presents value for money, the customers are out there. Our teams across the group have done an outstanding job in allowing us to do that and to finish the year on a very positive note.”
Away from Christmas and New Year, December as a whole has been busy for the company, which added a further eight new properties to its portfolio over the course of the year.
