The Assembly Hotels group has partnered with national charity for homeless people, Crisis.
The hotel group will be introducing its ‘Bed for a Bed’ initiative, donating £2 from every room booking across the Assembly portfolio towards helping a homeless person get a home of their own.
The scheme will be rolled out across the group’s existing hotel portfolio and future pipeline, which comprises over 2,000 hotel and aparthotel rooms in London including the London Trocadero in Piccadilly, which is being converted into a 720-room hotel.
Crisis estimates that around 9,000 people are currently sleeping rough each night across Britain, a 50% increase since 2011.
Asif Aziz, founder and CEO of Assembly Hotels, said: “We are delighted to partner with Crisis, supporting their invaluable work in rehabilitating and rebuilding the lives of homeless people, ensuring they not only have a safe place to sleep at night but contributing towards a positive and fulfilling future.
“In addition to our existing hotels, we intend to roll the ‘Bed for a Bed’ initiative out across all of our future hotel and aparthotel schemes, which combined will deliver over 2,000 rooms in London.”