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Radisson Hotel Group and PPHE Hotel Group are looking to expand its inclusion of its Art’otel hotel portfolio, growing to 10 distinct brands under one overarching umbrella.
The partnership, which was first announced in May 2022, is looking to accelerate global growth of the premium lifestyle art’otel brand, together with PPHE’s owned premium lifestyle Art’otel brand, with its “iconic” properties and attractive pipeline.
In addition, PPHE will have access to Radisson’s technology and distribution platforms, reward programmes, as well as scale and growth aspirations.
It comes as recent research by Hotels.com revealed that lifestyle is not limited to the luxury segment, as travellers are browsing “luxuriously” but may be booking affordably, harnessed by experiences and experiential travel.
Boris Ivesha, president and CEO PPHE Hotel Group, said: “The recent opening of art’otel London Battersea Power Station and our exciting art’otel projects in London Hoxton, Rome and Zagreb, provide a compelling and attractive launch platform for art’otel as an attractive premium lifestyle brand for guests and hotel owners alike.
“The Art’otel brand is centred around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events and launches, paired with outstanding service and destination restaurants and bars.”
He added: “We are thrilled to have partnered with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programs and development expertise in markets targeted for art’otel growth.”
Federico González, executive vice chairman of Radisson Hotel Group, said: “All our offerings possess some integral lifestyle elements. We are excited to add the premium lifestyle Art’otel brand to our brand portfolio, recognizing the strength of the current portfolio and pipeline.
“We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe. We increasingly provide our owners and guests with relevant opportunities and possibilities.”
