Art’otel to open new London hotel amid European expansion

Contemporary lifestyle hotel brand Art’otel has announced its European expansion with the launch of three new sites in London Hoxton, Zagreb and Rome, opening in autumn 2023 and early 2024 respectively.

Following the launch of Art’otel London Battersea Power Station, the brand will open its second London location in Hoxton.

Designed by Squire and Partners, Art’otel London Hoxton is based on a pure cylindrical form structure and will occupy a prominent corner within the South Shoreditch Conservation Area.

The 27-floor property, scheduled to open in early 2024, will boast views across the capital, 357 guest rooms including 60 suites, destination restaurant and bar, art gallery, events space, auditorium and extensive leisure facilities including an indoor swimming pool.

Meanwhile, set to launch in autumn 2023 in the Croatian capital, Art’otel Zagreb is located within the Jewish Liturgical Municipality building built by architects Freudenreich and Deutsch in 1928, it is one of the best examples of Zagreb’s Art Déco architecture. The hotel features 110 rooms, a rooftop bar, main restaurant and bar, four meeting spaces, a spa and indoor pool.

In spring 2024, the historic city of Rome will mark Art’otel’s inaugural location in Italy. Moments away from the iconic Spanish steps, the property is an “extensive” redevelopment of a former hotel which closed in 2022. Featuring 99 guest rooms, the hotel will also include a destination restaurant and bar with outdoor terrace and an art gallery.

These three new Art’otels will join existing properties in Amsterdam, Berlin, Cologne and London Battersea Power Station.

Boris Ivesha, president and CEO, PPHE Hotel Group – owner of the art’otel brand – added: “Expanding our presence for art’otel in these key European capitals has been an exciting and ambitious project. We’re focused on bringing our guests memorable experiences with one-of-a-kind hotels in the world’s best and most vibrant cities.”