GHA room revenues up 122% in H1

Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported room revenue in its GHA Discovery loyalty programme was up 122% year-on-year by the end of Q2. 

With first-half total revenues topping $1.2bn (£928m), July and August are building on this momentum, showing “record-breaking performance potential”. GHA attributes this result to the growing number of loyalty programme members, whose number will reach the 25-million mark before the end of the year. 

Cross-brand revenue continued to surge across the entire GHA portfolio to hit $135m (£104m) in H1, demonstrating hotels are receiving incremental revenue from GHA Discovery members staying at one property. 

Since GHA’s launch of the digital currency D$ 18 months ago, more than D$116m (worth £89m) have been issued. Of those D$ redeemed during H1, 28% were on a cross-brand stay, generating new customers for hotels. Once on property, those members spent on average 14 times the redemption amount. 

GHA CEO Chris Hartley said: “Our strong H1 numbers reflect the huge demand for leisure travel and the slow but steady recovery of business travel. We are now entering a phase of sustained growth, buoyed by a unique multi-brand loyalty programme that continues to grow its offering of new hotels and destinations.

“With Q2 results hitting a new record and summer bookings overwhelmingly strong, coupled with the potential to capture catch-up demand from key source markets in Asia, and in particular China, the outlook for H2 is very promising, and we anticipate ending 2023 on a revenue and membership high.”