Hard Rock Hotel London has that musicians such as Amy Winehouse and David Bowie will be immortalised in commissioned art that will be put on display in the hotel’s 1,000 bedrooms and suites, upon opening in spring 2019.
Partnering with internationally renowned photographer, Terry O’Neill and photography archive, Iconic Images, the series of artwork will and immortalise the world’s biggest music and culture icons.
O’Neill has shot countless global music and screen icons, with his work hanging in national art galleries and private collections worldwide. The collaboration will see Hard Rock Hotel London guests discover unique images of iconic musicians.
Exhibited across all of the hotel’s suites and bedrooms, the artwork will be a visual homage to the biggest names in the industry, many of whom have previously stayed at the property. Joining Winehouse, Hendrix and Bowie on the hotel walls will be Elton John, Diana Ross, Madonna and Mick Jagger.
Terry O’Neill said: “The inspiration for the Hard Rock Hotel collaboration really comes from the music, and the rich musical history the site of the new hotel holds. It seems like anyone who was anyone went through the lobby, stood outside the doors, or played gigs across the road in Hyde Park. Some of my fondest memories are of taking the shots that will be showcased, and they have found a fantastic home at the new Hard Rock Hotel London”
Oliver Kahf, General Manager of Hard Rock Hotel London, said: “Terry O’Neill is one of the world’s most iconic music photographers, so there was no other choice for us when we were selecting a partner to curate the art at the new Hard Rock Hotel London. Music is at the heart of everything we do at the hotel and these immortalised legends will be celebrated by each guest who passes through our doors”.