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The leadership team behind Cedar Court Hotels has launched a new hotel management company, NorSpark, with the aim to help independent hotel owners create more profitable hotel businesses.
With challenges such as inflation and rising energy costs, recruiting and retaining staff, sustainability and net zero targets, understanding digital marketing and technology facing the hospitality sector, NorSpark said independent hotel owners are “struggling to cope”, with 10% of businesses in the sector filing for administration in the last year.
Wayne Topley will lead the new company and will also remain in his current role as MD of Cedar Court, bringing his 30 years’ of industry experience to NorSpark.
Topley will be supported by a specialist, experienced team, including commercial director, Emily Cox, who has worked for Cedar Court Hotels for eight years and director of sales, Nick Laing who has spent five years at Cedar Court Hotels and worked previously at the Carlson Rezidor Hotel Group.
NorSpark will operate the full hotel business including HR, operations, all commercial activity, sales and marketing, compliance, finance, and property/asset management.
Topley said: “Our aim is to deliver unparalleled results for our clients by going beyond hotel operations and developing lasting partnerships built on trust, open communication, and a shared vision. I am very excited to be bringing the skills of our amazing team to help other hotel owners overcome the challenges facing our industry and spark success.”
