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Both Birch Hotel properties have entered administration just three years after opening.
The Birch Cheshunt in Hertfordshire has been closed with immediate effect while The Birch Selsdon, South Croydon will remain trading under the control of administrators.
Moorfields Advisory Limited was appointed as administrator on 17 November after the company “ran into difficulty due to cash constraints”.
The Birch Cheshunt had 140 rooms and opened in 2020 featuring two restaurants overseen by chef Robin Gill.
A statement on its website read: “We deeply regret to inform you that the owners of Birch Cheshunt Theobalds Park Op Co have placed the business into administration and the administrators Teneo, are closing the hotel with immediate effect. We are very sad to share this disappointing news and apologise for the obvious distress and disruption to our members, guests, suppliers and the great employees.”
Milan Vuceljic, partner at Moorfields, added: “The Birch hotel group had a unique market proposition, which fitted with today’s health and wellbeing culture whilst still boasting a greater London location. We are currently continuing to trade the hotel whilst we explore various options, which we believe provides a good opportunity for potential purchasers.”
